THE BRIEF
DuaVivo is a start-up venture backed by a group of investors, to retail pre-owned luxury products on and offline and online platform for buying and/or selling of the pre-owned high end luxury goods.The design brief was “To design a showroom where reLuxed (re-finished) luxury goods are presented in a premium, but not intimidating, environment for both aspiring buyers and luxury consuming sellers.”.
THE CONCEPT
The design strategy to create an environment that builds awareness and trust for the new brand and evokes the aspiration of ‘reLuxed and reLoved’ luxury fashion accessories. The storefront is planned to open t with a clear line of sight to make it welcoming. The interior theme & palette is planned with a blend of ‘rich’ glossy finished materials and ‘democratised’ raw finished ones. Fixtures are made of Stainless Steel gloss gold finished frames with white painted glass and wooden shelving. Mid-floor glass museum cases display the expensive accessories.A browsing table with a large format screen mounted on it at the center of the store allow customers to interact with the brand’s online portal.The visual merchandising strategy of the store is ‘reLuxed and reLoved’ with the use of repurposed objects like colored bottles, decorative pendant lights, bell jars, ceramic plates and a wooden tree trunk to surprise young customers with a visual twist as they engage with the store offerings and services.