BREAKBOUNCE, 525 square feet | Mumbai
Breakbounce, a new age D2C brand, is envisioned to ‘energize a fearless culture’ through street fashion for the new age street-smart fashionistas. It promises bold imaginative fun, innovative adventure and unafraid excitement through its offerings and store experience. The offline store endeavours to dramatize the brands energetic and exciting positioning using a powerful POV in its new store design and visual merchandising.
The store concept, ‘the art of urban lifestyle, is interpreted from urban street experiences built through strong visual storytelling of urban development. Stylized materials and forms inspired from cityscape digital billboards, construction scaffolding, a parked storage container and smart public furniture help create a unique signature setting for the brand’s fashionable offerings. Visual merchandising, through stylized mannequins, urban graffiti and messaging, plays a crucial role in the delivery of an immersive experience in the environment.