‘PHYSICAL BRANDING’ IS THE CONCEPT OF USING PHYSICAL FORMS TO CREATE A UNIQUE SIGNATURE FOR A BRAND ENVIRONMENT

‘PHYSICAL BRANDING’ IS THE CONCEPT OF USING PHYSICAL FORMS TO CREATE A UNIQUE SIGNATURE FOR A BRAND ENVIRONMENT. 

– by Surender Gnanaolivu

The concept of Physical Branding in retail is becoming more relevant and important for physical retail environments to enable them to be differentiated and recognizable in crowded multi-channel markets.

Forms and patterns articulated using materials and lighting play a pivotal role in this curative process.

The Van Heusen innerwear store was physically banded using an accentuated inverted ‘V’ form, interpreted from the slope in the brand badge, into its façade and environment graphics.

Get an inner look into the store by following this link

https://www.4dimensions.co.in/index.php/portfolio-item/van-heusen/