Pune | 6147 square feet
DESIGN BRIEF:
The core objective of the concept is to celebrate the rich tapestry of tradition and contemporary elegance in men’s ethnic wear in an experiential environment that seamlessly blends heritage inspired elements with modern sensibilities, creating an immersive journey for customers as they explore the brand’s curated collections.
THE CONCEPT:
The store entrance features a modern interpretation of the traditional ‘courtyard’, a cultural space for celebrations, showcasing the ‘show-stoppers collection’ of the brand. The courtyard also serves as a space for fashion shows.
The fitting zone includes a lounge which also has a viewing platform for a royal semi- private experience. Visual touchpoints are introduced at key areas, such as the staircase landings, which house a digital screen displaying trending collections, and a VM platform.
The Cash counter on the ground floor, embellished in marble, fluted treatments and layered lighting with a gold finish logo helps deliver a very special and memorable farewell to the luxury seeking customer. Technology is used across the store in terms of digital screens that play marketing content and in the wedding zone for browsing through an e-catalogue to help make informed decisions.