This is the only brand in India thar offers ‘Indian contemporary’ wear and is a pioneer in introducing the concept of ‘Mix n Match’ in retail. The Design Strategy was to be conceived in a contemporary and minimal indo-western design approach to draw attention to the brand’s fashion offerings. The store also needed to address the image needs of the contemporary working woman who makes her own choices.
The store design is conceptualized on a subtle material palette of whites, marble texture and chrome finished metal ensures an apt backdrop to the colourful fashion merchandise. The design signature is a black and golden pattern on the backdrop inspired by the wishful logo itself. The clean facade design presenting the brand colour is rendered in a modern architectural material like red glass and mirror.