CELEBRATING THE ‘W’OMAN
To celebrate the new age Indian woman who takes on the world with confidence, panache and grace while playing myriad of roles and challenges in her stride.
The store design concept was created in the ethos of “Lifestyle Fashion Studio” that staged many looks for different lifestyle moments. The store façade architecture was crafted to set the tone for an experience of fashion stories staged in the store. Kinetic fashion messaging from a corner digital screen introduced the brand’s point of view with fashion imagery. Textured glass, linear lighting and gold metal highlights come together in feminine forms.
The brand’s fashion stories are featured in fashion shoots and a mannequin cluster at the entrance of the store. The store architecture is a smooth continual flow of the store front in a distinct language for physical branding setting the mood for an experiential journey of modern chic and elegant fashion. Distinct categories feature this language interpreted in palette and forms to tell the story of their offerings, such as Core, Wishful, Folksong, Fashion Accessories and Beauty taking the center piece spot. Visual Merchandising and installations support the brand story across the store. A fashionable fitting lounge with an accessories bar featuring a curated collection of merchandise help deliver the complete Fashion Studio experience of personalizing a look. Overall, the store is designed, in 700 square feet of space over two levels, to deliver a delightful and memorable experience to the community of modern women fashionistas.