THE ART OF INCENSE
Sugandh Lok, established in 1945 by the Sarathi family, boasts of over 70 Years of expertise in incense making with its presence in 45 countries. The brand endeavors to preserve Indian culture and heritage by practicing the pure art of extracting incense from natural trees, herbs, grasses, fruits, berries and flowers in sustainable methods.
The new incense boutique, spread over 800 square feet in Bangalore, offers an immersive sensorial experience of the brand and its exquisite offerings in an environment inspired from a ‘Prayer Hall’. A palette of granite stone, wood and metal embellish the environment crafted in forms of India temple art forms that come together with technology and lighting to deliver an experiential environment. The store has three chambers, the Incense Gallery, the Legacy Room and the Experience Room. The Incense Gallery features the brands entire products converging at a specially highlighted ‘sacred chamber’ that houses the fragrance experience jars supported with a digital screen. The Legacy Room features the brands journey from its founding and the Experience Room enables customers to experience fragrances they wish to purchase. Art installations, such as the ‘incense stick lighting’ in the windows, brass floor inlays, wall carvings and bass bells add to the storytelling in the divine, serene and sensorial experience.