Radhakrishan Silk Palace is a 30 year old family owned silk saree store based out of Hyderabad with stores in Andhra Pradesh. The brand specializes in authentic kancheepuram sarees created in their own handlooms by generations of master weavers. The brief was to create a flagship store at the premium catchment of Jubilee Hills, to offer customers an exclusive and authentic experience of the master weaver tradition of Kancheepuram.
The concept was inspired from the history, architecture and temples of the city of Kancheepuram. This was reflected right from the main door with exquisite detailing with square patterned glass and wood leading into a welcoming lounge that represented the store’s hospitability.
A premium palette of materials and crafted decorative trellis patterns, wooden carvings and metal inlays helped tell the brand story with panache. Plush seating along the counters, decorative wooden alcoves and individual presented sarees in trays help complete the premium experience of buying sarees for special occasions. The center piece of the store environment is a polished working wooden handloom that adds real life experience of the Kancheepuram master weaver. A digital screen next to the loom features fashion shows and edutaining films on the brand’s master weaving expertise.