THE BRIEF
Prestige Lifestyle is a new line of premium stores for luxury kitchen appliances by TTK Prestige. The store features everything that a state-of-the-kitchen must have. Built-in ovens, hobs, cooktops, island chimneys, decorative chimneys, dishwashers, multi cookers, barbeque and more.
The concept objective was to design a lifestyle environment to present all the kitchen solutions of TTK Prestige’s kitchen equipment and appliances portfolio in a space of 900 square feet.
THE CONCEPT
The store is designed as a premium lifestyle kitchen gallery in a concept palette comprised of clean and contemporary materials, colors and forms that come together to create an aspirational, though not intimidating, environment. The layout format is zoned in coordinated product clusters based on design and pricing. Highlights using green highlights and special furniture help add a refreshing break in the presentation of a large assortment of products in the store. The store layout and fixtures are designed to enable all the categories and products in the store to be convenient browsed from overhead, counter level and below counter levels. A window display unit and cash back digital screen help communicate new launches and brand messages in the store.