THE BRIEF
To create a minimalistic and scalable design which delivered a memorable consultative experience of their smart lifestyle product portfolio.
THE CONCEPT
This consultative experience was delivered in an environment that featured MI’s smart lifestyle product portfolio in a consultative tech gallery that was experiential and enjoyable for the tech discerning consumer. To achieve this, the store was zoned into the Living Room, Personal Care, the Kitchen, Wardrobe, the Bedroom, Mobility, Computing and Telephony.