THE BRIEF
Cadini was founded in 1970 in Florence, Italy. Siyaram Silk Mills Limited has bought ownership rights to manufacture and market Cadini‘s fabrics in India, Sri Lanka and few other countries in Middle East.4Dimensions was commissioned to create an updated brand environment for the brand with the pilot in India.
THE CONCEPT
The design strategy was drawn to create a New Age Italian Luxury Fashion Club environment that presented total Italian crafted Style Ensembles. The store presentation was approached to deliver the experience of a style concierge. A store interior palette of Italian marble, parquet flooring, patterned walls. Contemporary lines and forms help connect the tradition of Italian suit making to the modern times.