The need to cope with the emotional impact of the pandemic has accelerated the demand for pet adoption, products and services in India and is driving growth in the Indian pet care industry.
‘PHYSICAL BRANDING’ IS THE CONCEPT OF USING PHYSICAL FORMS TO CREATE A UNIQUE SIGNATURE FOR A BRAND ENVIRONMENT
‘PHYSICAL BRANDING’ IS THE CONCEPT OF USING PHYSICAL FORMS TO CREATE A UNIQUE SIGNATURE FOR A BRAND ENVIRONMENT.
MULTI-SENSORY EXPERIENCES INSPIRE STRONGER AND MORE MEMORABLE ENGAGEMENT WITH CONSUMERS
Retailers across India have responded to the pandemic by sharing resources and channels, providing hope of survival to the industry at large.
Our emotions and psychology are influenced by the colors used in the environment we are in. Colors can make us feel happy, motivated, relaxed or sad and anxious.
BRANDS WITH RICH HERITAGE CAN USE THEIR LEGACY TO GENERATE STRONG EMOTIONAL PERCEPTIONS OF VALUE IN CONSUMER MINDS.
Heritage is an important tool for building brand equity, as it adds depth, authenticity, and credibility to the brand’s perceived value. This impacts purchase-related attitudes- how the consumer feels about the brand, customer satisfaction, brand trust, brand loyalty, willingness to pay a premium price, and finally the buying intention.
Adapting to the ‘CONTEXT, the place, people, and products is essential to start the storytelling. The ‘PLOT’ is the brand story that needs to be translated by design into tangible forms, a brand signature palette, and consumer engagement elements. Finally, the ‘STRUCTURE’ is the way in which all the
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