MULTI-SENSORY EXPERIENCES INSPIRE STRONGER AND MORE MEMORABLE ENGAGEMENT WITH CONSUMERS.
“MULTI-SENSORY EXPERIENCES INSPIRE STRONGER AND MORE MEMORABLE ENGAGEMENT WITH CONSUMERS.”
– by Surender Gnanaolivu
Sensory design is becoming increasingly more relevant in this age of digital interactions. This art and science can be used to advantage in creating memorable interactions that inspire, inform and convince consumers when storytelling in a brand’s physical environment.
We enjoyed telling the story of 5 core features of AIS glass window – Aesthetics, Acoustics, Security, Energy Efficiency and Privacy using sensory design. Enjoy a good view at https://www.4dimensions.co.in/index.php/portfolio-item/ais-windows-experience-center/