COLORS HAVE A POWERFUL IMPACT ON CONSUMER EMOTIONS AND INFLUENCE THE BUYING DECISION
“COLORS HAVE A POWERFUL IMPACT ON CONSUMER EMOTIONS AND INFLUENCE THE BUYING DECISION.”
– by Surender Gnanaolivu
Our emotions and psychology are influenced by the colors used in the environment we are in. Colors can make us feel happy, motivated, relaxed or sad and anxious.
Retail design and visual merchandising rely largely on colors to positively influence a shopper by increasing brand recognition, recall and the ultimately the buying decision.
We loved colorizing Chumbak with its vibrant brand colors. Here’s a peek at the palette