BRANDS WITH RICH HERITAGE CAN USE THEIR LEGACY TO GENERATE STRONG EMOTIONAL PERCEPTIONS OF VALUE IN CONSUMER MINDS.
– by Surender Gnanaolivu
“BRANDS WITH RICH HERITAGE CAN USE THEIR LEGACY TO GENERATE STRONG EMOTIONAL PERCEPTIONS OF VALUE IN CONSUMER MINDS.”
Heritage is an important tool for building brand equity, as it adds depth, authenticity, and credibility to the brand’s perceived value. This impacts purchase-related attitudes- how the consumer feels about the brand, customer satisfaction, brand trust, brand loyalty, willingness to pay a premium price, and finally the buying intention. Kalmane Koffee, with a rich heritage of cultivating coffee for the last 135 years, is presented in a global contemporary take of their traditional roots.
SUNDER K Nagaraja R Hari Prasad surender gnanaolivu #visualmerchandising #retailtrends #retaildesignexcellence #indianretaildesign #indianretaildesign #retaillightingdesign #4d #4dimensions #visualmerchandising #lighting #retaildesign #retaildesigntrends